principles of design
Whether you are doing a slide show, a website, a newsletter, or anything that includes text and graphics, there are a few principles you should follow to ensure that your work looks professional. Quite often, when people use digital media, they overuse the special features, and end up lowering the quality of their work. You should use colours, animations, and shapes to guide the viewer through your document and emphasis what is important, without overwhelming their senses.
Learn more: view the Principles of Design Explained slide shows.